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Edward F. Fischer is Professor of Anthropology and Director of the Center for Latin American Studies at Vanderbilt University. He has written or edited seven books, including Cultural Logics and Global Economies: Maya Identity in Thought and Practice and Broccoli and Desire: Global Connections and Maya Struggles in Postwar Guatemala. Fischer works at the intersection of anthropology and political economy. His current research focuses on the ways moral values affect economic rationalities. He has conducted fieldwork with the Maya of highland Guatemala and consumers in northern Germany. His video series “Peoples and Cultures of the World” was produced by the Teaching Company, and he has been featured on BigThink.com and in articles in the New York Times, Time, Newsweek, Psychology Today, and other media outlets. He also consults for private companies and government agencies on culture and strategy.