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Edward F. Fischer is Professor of Anthropology and Director of the Center for Latin American Studies at Vanderbilt University. He is also the founder of Maní+, a program in Guatemala that develops and produces locally sourced complementary foods to fight malnutrition. His research examines issues of culture and political economy, with a focus on development, wellbeing, and collective action. He has conducted long-term fieldwork with the Maya of highland Guatemala and with consumers in northern Germany. Fischer has written or edited seven books, including Cultural Logics and Global Economies: Maya Identity in Thought and Practice and Broccoli and Desire: Global Connections and Maya Struggles in Postwar Guatemala. His current research focuses on the ways moral values affect economic rationalities. His video series “Peoples and Cultures of the World” was produced by the Teaching Company, and he has been featured on BigThink.com and in articles in the New York Times, Handelsblatt, Time, Newsweek, Psychology Today, and other media outlets. He also consults for private companies and public agencies on culture and strategy.